Since 2002 we have proudly helped riders across Australia ignite, and reignite, their passion for cycling. We take incredible consideration in how we design our bikes to ensure that we deliver quality at an affordable price, and back it all up with industry-leading support.

WHAT WE BELIEVE IN

Accessibility

It is a privilege to have been the entry point for so many cyclists into the industry. In an industry that is rife with over the top marketing, and one that promotes exclusivity – we offer inclusivity with functional performance for everyone. The fact that our bikes are so well-reviewed, is a testament to our design focus and perhaps is also the reason why you find so many of our bikes under the legs of even seasoned professionals.

Considered not Compromised

As industry-leading designers, we work with our partner factories to deliver bikes that have exceptional quality at affordable prices. Where competitor bikes are so often compromised in the search for price, we are able to deliver incredible value, managing from the ground up, every aspect of the production process.

We believe in ethical sourcing. As a major supplier to the industry, we believe that our sourcing should have the best possible social and environmental outcomes. This is why we are members of

We Are With You For The Ride

We know that buying a bike is a big decision which is why we provide all the information you need to know prior to purchase as well as outstanding support after the sale – ensuring your experience with Cell Bikes is a positive one. Safety is paramount, and all our bikes certified to Australian standards.  It is reassuring to know that our warranty is also backed by Australia’s largest online bicycle retailer.

Our History

2019

Complete range of performance e-bikes revealed

2019

Cell relaunches in partnership with ALDI Australia Special Buys program the Ultimo 1.0. The urban e-bike receives 4/5 stars on BikeRadar

2019

Cell Bikes relaunches under new ownership!

2017

After more than 100,000 Bikes sold, Cell Bikes ceases trading.

2016

Cell sponsor “Get Rad Racing” cyclocross team

2016

Cell Brunswick 2.0 gravel/cyclocross bike Flow Mountain Bike “We loved our time on this thing, it opened up possibilities and had us exploring trails we’d not consider on a mountain bike, so we’re all about it.”

2015

Cell Ultimo commuter bike range Bike Radar “Durable build, smooth and stable ride, low-key branding. If you’re looking for a fuss-free commuter, the Ultimo is a solid choice.”

2014

Cell Brunswick gravel/cyclocross/commuter bike Awarded Bike Radar 2014 Editor’s Pick

2014

Cell Awaba premium mountain bike range

2014

Cell Omeo aero road bike range Cycling Tips “Quality build, superb value, and an impressive performer, particularly given the price tag.”

2013

Cell Stromlo mountain bike rangeoBike Radar 4.5/5, Winner of Australia’s Budget Mountain Bike Shootout “Incredible value for money, confident handling”

2012

30,000 Cell Bikes sold

2011

Cell Victor carbon fibre road bike

2010

Cell Victor carbon fibre road bike

2008

Cell Team alloy road bike

2007

5,000 Cell Bikes sold

2006

www.cellbikes.com.au online sales

2004

Cell opens Sydney store

2002

Cell Bikes launch with market stalls and ebay direct sales

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