Since 2002 we have proudly helped riders across Australia ignite, and reignite, their passion for cycling. We take incredible consideration in how we design our bikes to ensure that we deliver quality at an affordable price, and back it all up with industry-leading support.

WHAT WE BELIEVE IN

Accessibility

It is a privilege to have been the entry point for so many cyclists into the industry. In an industry that is rife with over the top marketing, and one that promotes exclusivity – we offer inclusivity with functional performance for everyone. The fact that our bikes are so well-reviewed, is a testament to our design focus and perhaps is also the reason why you find so many of our bikes under the legs of even seasoned professionals.

Considered not Compromised

As industry-leading designers, we work with our partner factories to deliver bikes that have exceptional quality at affordable prices. Where competitor bikes are so often compromised in the search for price, we are able to deliver incredible value, managing from the ground up, every aspect of the production process.

We believe in ethical sourcing. As a major supplier to the industry, we believe that our sourcing should have the best possible social and environmental outcomes. This is why we are members of

We Are With You For The Ride

We know that buying a bike is a big decision which is why we provide all the information you need to know prior to purchase as well as outstanding support after the sale – ensuring your experience with Cell Bikes is a positive one. Safety is paramount, and all our bikes certified to Australian standards.  It is reassuring to know that our warranty is also backed by Australia’s largest online bicycle retailer.

OUR HISTORY