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AUSTRALIAN CRAFTSMANSHIP

Since 2002, Cell Bikes has made innovative, functional and high-quality bicycles accessible for all Aussies.

In 2012 Sydney cyclist and bike designer Dave Musgrove joined the Cell Bikes team and continues to develop award-winning Cell Bikes today.

Designed in Australia for Australian conditions and sold differently, so our customers can ride more for less.

QUALITY BIKES, HONEST PRICES

QUALITY BIKES, HONEST PRICES

Cell Bikes pioneered factory direct bike sales; streamlining the supply chain of bikes and passing the savings onto our customers. From humble beginnings in Rozelle Markets to Australia’s largest consumer direct online bike brand. Cell Bikes’ now provide the next generation of premium Aussie designed pedal and e-Bikes exclusively through ALDI, continuing our promise of offering quality bikes at honest prices.

Our Story

2019

Launch of performance e-Bike range featuring Entity e-Bike systems and Entity Ride App

2019

Exclusive retail partnership with ALDI Australia

2018

Cell Bikes acquired by Bicycles Online

2017

100,000 Cell Bikes sold

2016

Cell sponsor “Get Rad Racing” cyclocross team

2016

Cell Brunswick 2.0 gravel/cyclocross bike Flow Mountain Bike “We loved our time on this thing, it opened up possibilities and had us exploring trails we’d not consider on a mountain bike, so we’re all about it.”

2015

Cell Ultimo commuter bike range Bike Radar “Durable build, smooth and stable ride, low-key branding. If you’re looking for a fuss-free commuter, the Ultimo is a solid choice.”

2014

Cell Brunswick gravel/cyclocross/commuter bike Awarded Bike Radar 2014 Editor’s Pick

2014

Cell Awaba premium mountain bike range

2014

Cell Omeo aero road bike range Cycling Tips “Quality build, superb value, and an impressive performer, particularly given the price tag.”

2013

Cell Stromlo mountain bike rangeoBike Radar 4.5/5, Winner of Australia’s Budget Mountain Bike Shootout “Incredible value for money, confident handling”

2012

30,000 Cell Bikes sold

2011

Cell Victor carbon fibre road bike

2010

Cell Victor carbon fibre road bike

2008

Cell Team alloy road bike

2007

5,000 Cell Bikes sold

2006

www.cellbikes.com.au online sales

2004

Cell opens Sydney store

2002

Cell Bikes launch with market stalls and ebay direct sales